Google Guaranteed
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by only showing up in your local area.
Help local customers find you
Connect your services with local customers when they need you the most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
The Google Guarantee badge is available for businesses that pass a Google screening and verification process through Local Services Ads or its partners.
If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.
What we may reimburse for
If a customer is not satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount on the job invoice for the initial services provided by you, up to a lifetime limit.
We won’t reimburse for add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.
How it works
If one of your customers submits a request to be reimbursed by Google, Google will decide on a resolution. This decision is based solely on Google’s discretion and is not a substitute for any legal or insurance action customers might take with regards to a performed service.
Inspire confidence with new customers
Displaying the Google Guaranteed, Google Screened, or License verified by Google badge earns you credibility and encourages first-time customers to choose your business with confidence.Pay for results — not clicks
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Why Every Qualified Business Should Apply
There are a couple of reasons why your business should engage in Google Guaranteed. Let’s go over these now, and you’ll see why being a Google Guaranteed Plumber, Google Guaranteed Fencing Company, or any other applicable service is beneficial.
Your competition is doing it. Go onto Google and search for your service. First appearing is a list of local service firms in the LSA that are Google Guaranteed. After reading the screening requirements above, you might think companies decide it’s not worth it. However, with a little research, you’ll see plenty of service firms in your area are Google Guaranteed.
Customers do a quick search. Not all customers understand Google Guaranteed, but the green checkmark stands out. Research has shown that you have less than five seconds to catch your potential target’s eye. So being at the top with a green checkmark is undoubtedly going to make your business stand out.
Instant verification of what the customer wants. Many customers want a licensed repair firm over a handyman. Sometimes their insurance, HOA, or other jurisdictions require a service firm to be licensed and insured. The Google Guarantee automatically confirms a service firm adheres to these requirements.
It’s very cost-effective. Google charges $50 a month, or $600 a year, for the Google Guaranteed program. Leads will cost around $25, but that will depend on the industry. Businesses can also dispute leads that are not legitimate, for example, when the lead is outside the local area or when there is incomplete customer contact information, disabling you to do a follow-up.
Your customer gets more information. Once a customer clicks on your local ad with the green checkmark, they’ll go to a page with more information about your company. The more information you have here, the more comfortable a customer will be. While even companies that don’t have the Google Guarantee have access to this page, your business will appear higher in this list and draw the customer’s attention during the time dedicated to their search.
How will I know if the Google Guarantee is working?
Google will email you each time someone calls your business from the Google Guarantee advertisement, making tracking a breeze. Even better, Google records the phone calls so that your company can actively train your call-takers and can also get the maximum return on investment.